Qianfei Li

Led product strategy and development for Tencent's MarTech and e-commerce data products, driving significant revenue generation and market leadership.

• Led an 8-member PM team to design and develop Tencent Ruyi, a MarTech product serving ~20K advertisers and generating ~30 billion in annual revenue.
• Established Tencent's MarTech methodology, introducing the 5R framework and upgrading Ruyi from a DMP to a comprehensive MarTech solution for both brand and performance advertising.
• Directed comprehensive customer research, setting aggressive goals that improved Net Promoter Score (NPS) by 10 points for the MarTech product.
• Initiated the AI Generated Targeting (AIGT) project, leveraging Large Language Model (LLM) capabilities to enhance audience targeting.
• Oversaw the development of Tencent Youshu, a critical data product for Tencent's e-commerce mini-program.
• Developed and implemented a career progression framework for data product managers, contributing to talent development and serving on promotion panels.

Directed product strategy and development for data, AI, and e-commerce product lines, leading large teams to drive revenue growth and improve user experience.

• Led a 12-member PM and pre-sales team to design and develop cutting-edge data and AI products.
• Initiated the Customer Data Platform (CDP) & Marketing Automation (MA) product line, generating $4 million in revenue through new product design and go-to-market strategy.
• Launched the ChatBI product, establishing Youzan's third generation of data products by leveraging advanced AI capabilities.
• Improved Gross Merchandise Volume (GMV) by 14% for recommendation and search products by collaborating with the algorithm team and leveraging data analysis.
• Increased Monthly Active Users (MAU) by 9% and user stay time by 18% for data visualization products through comprehensive customer research.
• Reconstructed Seller Central, enhancing seller experiences and boosting utilization rate by 12%.
• Managed a total team of 24 Product Managers, cultivating an open, collaborative, and innovative team culture.

Spearheaded AI and data product development for commercial properties and retail, driving significant revenue and operational efficiency.

• Led the development of Aibee-Mall, a core AI product utilizing 3D construction and computer vision, generating $100 million in annual revenue by tracking shopper routing paths.
• Reduced product deployment time by 80% (from 10 months to 2 months), significantly boosting product delivery capability.
• Built and led a team to develop data products across multiple business lines, including mall, store, and parking lot solutions.
• Established a comprehensive data analytics framework for Key Account (KA) customers, overseeing monthly and quarterly data insight reporting.

Drove product development leveraging machine learning and AI technologies within Alibaba's Damo Academy, enhancing promotion ROI and data intelligence.

• Led product development initiatives, leveraging machine learning and operations research methodologies.
• Collaborated with Fliggy to build dynamic pricing and resource allocation capabilities, improving the ROI of promotion coupons.
• Directed one of seven key Damo Academy projects, enabling AI integration across Alibaba's business units.
• Prototyped an AI-powered data Chatbot App, combining AI technologies and data analytics to facilitate data extraction and insight generation.

Managed logistics product development and data analytics for Cainiao Network, optimizing last-mile delivery costs and enhancing system visibility.

• Initiated and developed Web and App applications for a vehicle routing project, reducing last-mile logistics costs by 5% in rural networks.
• Developed two data visualization products to enhance logistics system visibility.
• Conducted comprehensive data analytics on target market segmentation to inform strategic business decisions.

Managed carpooling operations and product launches in China, driving rapid market adoption and financial performance.

• Initiated and spearheaded carpooling operations in Shanghai, achieving 6 million trips per month within the first month.
• Conducted comprehensive data analytics and financial P&L analysis to optimize marketing campaigns.
• Collaborated with US teams to successfully launch new products in China, leveraging data analytics and targeted marketing campaigns to boost adoption.